I’m Faith-Ashley Daniels,
Brand Marketer.
Cultural Strategist.
Authentic Storyteller.
I believe the best work happens when strategy is honest, creativity is fearless, and community isn’t an afterthought—it’s the foundation.
Have a little 𝑭𝑨𝑰𝑻𝑯 in the 𝑻𝑹𝑼𝑻𝑯
⋆
Have a little 𝑭𝑨𝑰𝑻𝑯 in the 𝑻𝑹𝑼𝑻𝑯 ⋆
What I’ve Been Up To
Helped Tinder trade performance-heavy ads for culture-driven content that actually resonated with Gen Z on TikTok
TikTok x Tinder – Rewriting the Dating Playbook
Built TikTok’s first Auto Summit from scratch to prove the platform drives more than just awareness
Title: TikTok Auto Summit – From 0 to 1
Helping Ford reintroduce EVs as a cultural movement, not just a product launch
Ford – Make It Revolutionary
Who I’ve worked with…
The VOICE Behind the Strategy
When I’m not building brand campaigns, I’m bringing them to life behind the mic.
From commercials and corporate explainers to eLearning that doesn’t sound like a robot, I use my voice the same way I use my strategy: to connect, clarify, and cut through the noise. Think tone, timing, and a little truth — all in one take.
Where Strategy Meets Soul
Hi, I’m Faith-Ashley Daniels—a brand strategist who believes the best stories start with truth. My work lives at the intersection of strategy, culture, and community, helping brands show up with intention and connect in ways that actually resonate. Whether it’s launching campaigns, shaping creative platforms, or rethinking how a brand shows up in the world, I bring bold ideas grounded in real insight.
Built on Connection
But storytelling doesn’t stop when the workday ends. At home, you’ll find me pulling espresso shots on my Breville, baking something sweet, or hosting friends for a cozy coffee shop experience in my living room. Travel, conversation, and curiosity fuel my creativity—and remind me that real connection is at the heart of everything I do.
Get to know me…
CURRENT READ
Atomic Habits by James Clear
FAVORITE PERSON
My fur baby, Missy
Iced vanilla lattes & espresso martinis
FAVORITE DRINK (DAY OR NIGHT)
HYROX (Please send help)
CURRENTLY TRAINING FOR
What Fuels Me
Gracious Host
I turn my home into a coffee shop—espresso, pastries, and good conversation always included
Curious Traveler
I try to leave the country at least four times a year—seeking inspiration in culture, design, and connection
Passionate Baker
I find peace in a perfectly proofed dough (and joy in sharing it with others)
A Glimpse Into My World
