A brand marketer, cultural strategist, and the kind of person who will bring pastries to the brainstorm. I believe the best work happens when strategy gets honest, creativity gets bold, and community isn’t an afterthought—it’s the starting point.

In the past 6 years, I’ve led marketing strategies and brand storytelling for companies like TikTok and Wieden+Kennedy, across verticals like Auto, FinServ, Apps, and CPG. At TikTok, I helped generate over $900M in revenue in just three years by building campaigns that didn’t just “perform”—they connected. I’ve led cross-functional teams, launched new business verticals, presented to the C-suite, and turned insights into go-to-market moments that moved both metrics and minds.

But my work changed in 2020.

Watching brands rush to respond to the Black Lives Matter movement—often with hollow, performative gestures—forced me to confront my own silence. Until then, I’d been doing what many of us were taught to do: deliver what the brand wants. But that moment cracked something open. I realized I could no longer stay silent. I began to speak up—challenging brands to show up with purpose, not just presence. To say something only if they had something real to add.

That shift sparked everything that’s followed.

Now, I’m the one asking the hard questions. Not to provoke, but to protect the integrity of the work. I want to know why we’re doing something—and if there’s a better, more impactful way forward. I believe representation without responsibility is useless. I believe strategy without truth is just noise. And I believe in using my voice to push for more honest, human marketing—especially when it comes to multicultural audiences.