HBO: Women’s Equality Day

PROJECT OVERVIEW

As a creative strategist at Wieden+Kennedy, I was instrumental in HBO's campaign for Women's Equality Day, which examined the persistent inequalities portrayed through their characters. By reinterpreting iconic cartoons from nearly a century ago, we crafted a narrative that juxtaposed historical gender roles with modern realities. My role involved leading the strategic vision to ensure the campaign powerfully conveyed the ongoing struggle for equality, prompting viewers to reflect on the progress made and the work still needed to achieve true gender parity.

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HBO X NAMI