As a creative strategist at Wieden+Kennedy, I discovered key insights that shaped HBO's initiative to normalize conversations about mental health. I led the point of view for the campaign, which launched on Mental Health Awareness Day and included a public service announcement featuring beloved characters. This effort aimed to raise awareness about mental illness and was supported by educational materials and mental health disclaimers before select programming. My leadership in crafting a compelling narrative helped HBO encourage open dialogue and foster understanding around mental health issues.